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Job Title: Marketing Manager

Date: 16 November 2018

Job type: Full time employee

Description:

The Substation is looking for a Marketing Manager to develop and manage all communications initiatives for the organisation. The primary focus will be to support the annual artistic programmes, but responsibilities also include communications supporting venue hire, fundraising, and the organisation as a whole.

In particular, this position will be responsible for our digital marketing campaigns and social media strategies, the development and production of marketing collaterals, and PR initiatives.

The ideal candidate will have a proven track record of developing and managing digital content for web and social media channels, strong writing skills, and experience in or significant knowledge of contemporary art and the Singapore arts landscape.

Main Duties:

  • Conceptualise marketing strategy and campaigns with the management and programming teams

  • Plan, develop and execute all aspects of marketing campaigns, including budgets, in coordination with programmers & project managers

  • Monitor, analyse and optimise our marketing efforts (referencing online analytics, survey responses, media hits, etc.) and provide regular reporting to Management and Board

Digital Marketing -

  • Develop, implement and execute digital marketing plans

  • Create/Source all content for digital initiatives including written, graphic, photography, video, gifs, etc.

  • Build a set of marketing assets to support each initiative

  • Manage Digital Marketing Calendar

  • Write and optimise content for the website(s) and social networking accounts including Facebook, Instagram and Twitter

  • Manage digital ad campaigns and spend

  • Oversee the organization’s main website and microsites

  • Create monthly newsletter and special EDMs; maintain email databases

  • Track, measure, and analyse all initiatives and report on social media ROI

Collaterals -

  • Oversee the development and production of all printed marketing materials, including: brochures, posters, banners, flyers, etc.

  • Contribution may include writing and proofreading, simple design work and liaising with designers and printers

  • Manage collateral distribution list

PR -

  • Develop press releases including sourcing images with programming team or elsewhere

  • Distribute press releases and create customised media pitches as appropriate, manage follow up for all

  • Maintain and build Media List

  • Submit calendar event info to relevant media listings sites

  • Preparation of media kits and marketing communication materials for distribution to media or as part of reporting

  • Manage Media Previews

General -

The Marketing Manager is expected to participate fully in the workings of The Substation as part of his/her role, including:

  • attendance at weekly meetings

  • fundraising

  • working closely with programming, accounts, operations and technical/facility managers to ensure smooth operations

  • supporting internal programmes and events by serving as on-site staff as necessary

Requirements:

  • 2-4 years marketing experience

  • Bachelor's degree in English, marketing communications, or electronic media or equivalent experience in communications

  • Working knowledge of Google Analytics, SEO, SEM, and PPC

  • Ability to think strategically and apply to tactics, digital and otherwise

  • Ability to communicate complex concepts and instructions in simple language

  • Ability to work within tight deadlines with minimal resources

  • A desire to work with a diverse group of people, being able to effectively multi-task and achieve results with minimal guidance

  • A proven track record in designing and executing a digital marketing plan

  • Proficiency in Adobe Photoshop, InDesign, Illustrator, or other image editing and design tools

  • Singaporean/PR only

Compensation:

  • $3,000 - $3,500

  • Salary will be commensurate with the employee’s experience

  • Annual Wage Supplement (AWS) is paid in December each year

  • Health Insurance

Submit your CV, Portfolio and Cover Letter including answers to the following questions by 6 December 2018 to admin@substation.org.

  1. State specifically how your skills and experience would benefit The Substation.

  2. What was your favourite local promotional campaign in the past 12 months and why?

Position closes on 6 December 2018.

Only shortlisted candidates will be contacted.

Download PDF of Job Description here.