The Substation / About Us / Staff

Artistic Director

Noor Effendy Ibrahim is a visual and performance artist, a playwright, director, actor, educator and has also been known to design his own stage sets. Skilled in crafting powerful images and using the performers’ physicality to create memorable experiences for audiences, Effendy’s interest in artistic collaboration is mirrored by his interest in exploring the inter-cultural experiences of Singapore. The extensive range of his work, his willingness to push himself as an artist and to look deeply into troubling matters of the heart and soul have earned Effendy the respect of his peers.

GENERAL MANAGER

Picture of Anand

When Emily J Hoe is not baking cupcakes and cookies for The Substation staff, she is surreptitiously adding your email address to The Substation’s database and bombarding friends in the media with our event information and invitations to interview our artists. She’s also devising ways to convince you to donate your expertise, money or other worldly goods to The Substation. She’s been in Singapore since 1998 and still can’t speak Mandarin – but apparently it’s hilarious when she does! Emily has a fashion and business background but since arriving in Singapore she has been gaining a solid footing in the media industry, from the point of view of a media owner, fashion editor, public relations consultant, emcee and morning radio show co-host! If you can’t find her in The Substation office, she’ll be slaving over the proverbial hot stove (or swimming laps in the nearest pool to work off those baked good calories).

Programme Manager

Picture of Hatta

Annabelle Aw has been the programme manager since 2007. She does not have much to say about herself at the moment, at least nothing politically correct.

PROGRAMME MANAGER – MOVING IMAGES

Aishah Abu Bakar is not very technologically competent, but regularly updates her Facebook, Twitter and Multiply journal. Having been involved in film and TV productions, her proudest moment was when she worked with the Singapore International Film Festival in its 20th year. She considers herself a Jill of all trades, having worked at a bar, a café, a music store and even a jewelry chain. She is swiftly moving up in the world, having started with The Substation as Programming Executive in 2009. She’s in charge of getting great film programmes on the screen, amidst exhaustive schedules of cd listening, dvd watching, comic book reading and Xbox playing.

Design programme manager & Box Office ADMINISTRATOR

Picture of a closed box office counter

Name: Christopher Ong Ujine
Sex: yes snigger male snort
Marital Status: single but attached
Stats: average Aquarian Asian
Position: over-the-counter-through-the-hole-in-the-window-on-the-phone box office administrator.
Preferences: being an underachieving student/ writer/ poet/ artist/ designer/ music critic/ academic
Peeves: rude customers, idiotic customers, demanding customers … customers.
editor’s note: Effendy would like to talk with you …
Background: 10 years in The Substation and counting … come back in 15 mins for an update

Operations Manager

Picture of Elly

Elly Ardi loves to watch Jojo’s Circus, Dora the Explorer, and Elmo on Sesame Street. She spends most of her free time finger painting, blowing bubbles and laughing at the silliest things. Her past is forgotten and she looks towards the future since the arrival of her daughter, who is the apple of her eye.

Account executive

Janet Ponce joined The Substation in 2010. She writes the cheques so be nice to her!

Technical Manager

Attracted by the growing arts industry in Singapore, Hu Chun Lai left his job with CCTV in Beijing as a cameraman and came here to further his studies in Theatre. Along the way, he fell in love with the technical aspects of a performance and has since devoted his time and energy into making magic from behind the scenes.

Technician

Syahrudin Bin Mohamed Pasha (otherwise known as Din) joined The Substation in January 2010. He has an infectious smile and is always willing to help! More from him soon…..

Caretaker

Picture of Mrs. Chua

Mrs Chua has been The Substation’s night time duty manager and gatekeeper for a dynastic 16 years. An institution into herself, she is The Substation’s omnipresent (and almost omniscient) critic of art shows, having seen countless art shows, and witnessed numerous artists and Substation staff come and go – she the only constant in The Substation’s creative firmament. A proud mother of two, she boasts the amazing skills of grilling dried pork (and our artists), factory parts assemblage and carpentry. Her famous phrases? “Close shop”, “I was here” and “Go home, go home”, all uttered with the familiar, foreboding rattle of her circle-scepter of keys and with all the joie de vivre of a harrying harbinger of the closing hours.

Housekeeping

Picture of Mdm Kheng

Mdm Kheng has been keeping The Substation spotlessly clean since 2001. She takes her job seriously, keeping everything from the toilets, the foyer, the Gallery, even the mirrors at the Dance Studio ready for performers and audience.