The Substation / About Us / Staff
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Artistic Director
Noor Effendy Ibrahim is a visual and performance artist, a playwright, director, actor, educator and has also been known to design his own stage sets. Skilled in crafting powerful images and using the performers’ physicality to create memorable experiences for audiences, Effendy’s interest in artistic collaboration is mirrored by his interest in exploring the inter-cultural experiences of Singapore. The extensive range of his work, his willingness to push himself as an artist and to look deeply into troubling matters of the heart and soul have earned Effendy the respect of his peers.
GENERAL MANAGER
When Emily J Hoe is not baking or buying cupcakes and cookies for The Substation staff, she is devising ways to convince you to donate your expertise, money or other worldly goods to The Substation. She’s been in Singapore since 1998 and still can’t speak Mandarin – but apparently it’s hilarious when she does! Emily has a fashion and business background but since arriving in Singapore she has been gaining a solid footing in the media industry, from the point of view of a media owner, fashion editor, public relations consultant, emcee and morning radio show co-host! If you can’t find her in The Substation office, she’ll be slaving over the proverbial hot stove (or swimming laps in the nearest pool to work off those baked good calories).
Programme Manager
Annabelle Aw has been the programme manager since 2007. She does not have much to say about herself at the moment, at least nothing politically correct.
PROGRAMME MANAGER – MOVING IMAGES
Aishah Abu Bakar is not very technologically competent, but regularly updates her Facebook, Twitter and Multiply journal. Having been involved in film and TV productions, her proudest moment was when she worked with the Singapore International Film Festival in its 20th year. She considers herself a Jill of all trades, having worked at a bar, a café, a music store and even a jewelry chain. She is swiftly moving up in the world, having started with The Substation as Programming Executive in 2009. She’s in charge of getting great film programmes on the screen, amidst exhaustive schedules of cd listening, dvd watching, comic book reading and Xbox playing.
programme manager
Technical Manager
Attracted by the growing arts industry in Singapore, Hu Chun Lai left his job with CCTV in Beijing as a cameraman and came here to further his studies in Theatre. Along the way, he fell in love with the technical aspects of a performance and has since devoted his time and energy into making magic from behind the scenes.
OPERATIONS MANAGER
Cyril Wong is The Substation’s Operations Manager. When he is not working, he writes, sings on occasion, or sits very, very still.
Marketing Manager
Tim Zeelie is originally from Johannesburg, Tim has an academic background in history of art, English literature and journalism, and a professional background in curation, criticism, exhibition development and media. Tim is still finding his feet in Singapore, but has taken an immediate liking to chicken rice, chilli crab, wanton mee and kaya toast. He prefers his music indie, his architecture modernist, and his carnations green.
ACCOUNT EXECUTIVE
Farrah Lerias joined The Substation in 2011. She writes the cheques, buys the birthday vouchers, and keeps our our wheels rolling.
Box Office Administrator / Education Officer
“Mish’aal is a robot. He spends his working hours behind a very thick piece of glass”
Technician
o Syahrudin Pasha Dasa o Din o
o Din Lives In This World Not To Understand You o You Live In This World Not To Understand Him o You Are You, While He Is Him o If It Is Fated That You And Him Would Meet To Consolidate Every Antagonising Ideas As One, In This Respect, At The Substation, It Would Be Great o
o Yuga Yitam Nimo Shena Chakshusha Pravrisha Yitam Shunya Yitam Jagat Sarvam
Cinta Virahena Me o
Caretaker
Mrs Chua has been The Substation’s night time duty manager and gatekeeper for a dynastic 16 years. An institution into herself, she is The Substation’s omnipresent (and almost omniscient) critic of art shows, having seen countless art shows, and witnessed numerous artists and Substation staff come and go – she the only constant in The Substation’s creative firmament. A proud mother of two, she boasts the amazing skills of grilling dried pork (and our artists), factory parts assemblage and carpentry. Her famous phrases? “Close shop”, “I was here” and “Go home, go home”, all uttered with the familiar, foreboding rattle of her circle-scepter of keys and with all the joie de vivre of a harrying harbinger of the closing hours.
Housekeeping
Mdm Kheng has been keeping The Substation spotlessly clean since 2001. She takes her job seriously, keeping everything from the toilets, the foyer, the Gallery, even the mirrors at the Dance Studio ready for performers and audience.
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